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GRANULAR:
Granular: a SAAS, data analytics, farm management tool that translates complicated multi-faceted environmental, industry, and agricultural data into improved farm efficiency, yields, and profits.
UX RESEARCHER & DESIGNER
ROLE:
User/Stakeholder Researcher
Team/Client Facilitator
Content Strategist
UI Designer
METHODS:
Stakeholder and User Research & Interviews
Persona Analysis & Development
Task/User Flow Analysis
Heursitic Evaluation
Sketching/Ideation
Synthesis/Affinity Mapping
TOOLS: TEAM:
Pen/Paper Ramsay Devereux
Whiteboarding Shadi Kashefi
Sketch 3 Mayrav Herman
Keynote Alex Vega
OVERVIEW
PROBLEM:
Provide a simple and efficient notification, messaging, and alert system for farm operations managers, CEO's, and operators to communicate daily systems and
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